San Francisco
Personal Assistant Services

You have plenty to do. We can help.

Do more of what you want to be doing and less of the little things that burn up your personal time. San Francisco-based Valerie Assistants offers reliable, confidential in-person and virtual personal assistant services designed to make your life a whole lot easier. We add extra hours to your day, tackle your to-do list, and plan that fabulous vacation and dinner party you've been meaning to plan.

Enjoy life. Leave the details to us.

Bespoke Services

Life is good. But even the good life could use an upgrade. We want you yo want to enjoy your life, not have to constantly maintain it. Booking travel, managing your calendar, schedule Fiddo's visit to the groomers—these are just a few things that keep you from enjoying and savoring every moment. Let Valerie A. organize, arrange, coordinate, and assist you with all those details—exactly to your specifications and preferences.

Admin Assistance

Valerie Assistants can help you get all those pesky loose ends tied up so you can get the most out of every day. Scheduling appointments, calendar management, booking reservations, even fitness and spa treatments—We can arrange it all.

Time Saving Tasks

Whether you want tickets to a show, schedule a doctors appointment, or book a tee time, Valerie Assistants check that item right off your list of things to do.

Travel Assistance

Traveling is great. It is the details that can bog you down. Let Valerie Assistants step in and take care of everything. We can help with virtually everything travel related. Flights, hotels, resort recommendations, travel and itinerary planning.

In-Person Assistance

Whether you want your home fully organized, need to schedule weekly cleanings or have specific instructions on how to care for your home inside and out, Valerie Assistants can wipe that item right off your list of things to do. We'll hire the right folks to steamline your home and get things in order.

Here Are Some Exmaples

Admin Assistance

  • Manage your calendar and schedule meetings
  • Find and order products and services
  • Keep your contacts list up to date
  • Deal with customer service, utilities, airlines, etc.
  • Handwrite personal notes and cards
  • Organize your photo library
  • Create digital photo books
  • Order gifts online and have them shipped
  • Order lunch for you and your colleagues

Time Saving Tasks

  • Schedule appointments with doctors, trainers, salons, etc.
  • Remind you of stuff you might otherwise forget
  • Restaurant reservations
  • Securing event and sporting tickets
  • Book tee time & tennis court scheduling
  • Internet research
  • Find contact information for a person or company
  • Summarize reviews on restaurants, hotels, products and services

Travel Assistance

  • Book travel and plan an itinerary
  • Manage flight arrangements on commercial or privet crafts
  • Hotel recommendations and reservations
  • Coordinate your luxury ground transportation
  • Arranging private charters
  • Local itineraries for area attractions

In-Person Assistance

  • Grocery shopping and keeping your pantry stocked
  • Picking up and dropping off your dry clenaing
  • Taking your clothes to a tailor
  • Miscillanious weekly errands
  • Attending to service professionals
  • Arranging for pet care and house sitting
  • Cleaning service in-residence
  • Orgaizing your home or office
  • Personal Shopping and Styling
  • Planning your next event or dinner party


We don't just get the job done and call it a day. Instead, we create a mutually rewarding business relationship that both you and our team can rely on. We'll work closely with you so we can identify, anticipate, and accommodate your needs.

Our Process

Getting Started!

Contact us!! Immediately following submission, our Client Happiness Team will begin matching you with your new Assistant based on your potential projects and needs.

Ready, Set, Go..

Pass along your to-do list. You'll work with your personal assistant on a one-to-one basis, continually submitting tasks directly to this person. and our work will begin, delivering personalized attention to our every need.


With that never ending to-do List now outsourced. Voilà! Now, with that out of the way, what will you do today? Sit back, relax, and—most importantly—enjoy. You deserve it.


We'll invoice you monthly. We will send you an invoice based on the number of hours we've worked on your projects with a detailed timesheet.

Our Assistants

For us, we don't just get the job done and call it a day.

Instead, we create a mutually rewarding business relationship that both you and our team can rely on. We'll work closely with you so we can identify, anticipate, and accommodate your needs. Each Client of Valerie Assistants is looked after by a dedicated Personal Assistant, at hand to help you with each and every request. You'll develop a close working relationship with your Personal Assistant, allowing them to tailor services to suit your personal tastes and preference.


Valerie Assistants was founded with great ambition and a simple goal: to help you free up time and mental energy by designing services that best fit your personal preference, taste, and needs.

Who Are We

We are a San Francisco-based bespoke personal assistant firm, delivering work-life balance services, with a core vision of helping you free up time and mental energy. We understand that you want to enjoy your life, not have to constantly maintain it.

Valerie Assistants was founded in 2009 by Valerie Fidan, after years of successfully collaborating and working closely with numerous clients in San Francisco and Silicon Valley, including entrepreneurs, C-Level executives, prominent families, and high profile athletes like former San Francisco Giants slugger and Hall of Fame inductee Willie McCovey. Valerie Assistants is located in San Francisco, California making it an natural choice for business-minded individuals who lead demanding lives.

Driven by a clear vision and passion for perfection, our Personal Assistants are stellar individuals who are exceptional assistants. Each Personal Assistant who earns a spot at Valerie A. brings something special to our dedicated team. The Valerie Assistants Management team has vetted each one, creating a growing and eclectic team of extraordinarily talented assistants.

Our services start at $65 per hour.

As Seen In

Start Your Own Personal Concierge Service
Edition: 3rd Edition
Publisher: Entrepreneur Press
Featured case study, providing insight, advice, and tricks on managing common and difficult requests as well as our niche target audience throughout the book.

Daily Candy - San Francisco
Edition: San Francisco, Home
Feature: Call Valerie A. Lifestyle Management

Popsugar City - San Francisco
Edition: San Francisco
Feature: Here’s to living life in style: Valerie A. Lifestyle Management

Corinne Dobbas, Eat. Love. Live. Thrive.
Advice for Modern Life
Feature: Thrive
Feature: How to Create a Work-Life Balance

What Our Happy Clients Are Saying

“It's hard to get personal tasks done when you are busy building and growing a startup. Valerie and her team has been a tremendous help!” Gary Carlson, Palo Alto

"With a pleasant "can-do" attitude and limited direction from us, the Valerie A. team took care of the rest. We knew right away that our request was in good hands!” Robert Kalt, CEO and Founder of Special E, LLC

"I love the ladies of Valerie A. Lifestyle Management! They are complete life savers. I had no idea what I would find when I went looking for this type of help but I am thrilled to have found them. They are wholly professional, always up to date and on top of every single detail for every single task. In short, they get it done all the while having a very positive attitude." Jenn Kurrey, San Francisco

“Valerie A. supervised two of my moves in San Francisco. Punctual, professional, and took care of everything - easiest moves in my life. Even the mover was impressed and recommended Valerie A. to his other clients.” Adam Stein, San Francisco

"Valerie A. tackles all assignments with dedication while holding a high level of confidentiality." Willie McCovey, San Francisco Giants

"@w3edeg: highly recommends @ValerieA_SF for personal assistant services!@w3edeg Frederick Townes, CEO at W3 EDGE, CTO at Mashable


Exceptional customer service is of the utmost important to us at Valerie Assistants. Whether you are a client with a question or you are insterested in using our services, we look forward to hearing from you.

Thank you! We have received your message.
Contact Info

+1 650 394 5090

156 2nd Street
San Francisco, CA 94105