I am an Independent Personal Assistant and Lifestyle Consultant, my introduction and company are one in the same.

Throughout the years I have gained invaluable experience within the Personal Assistant and Concierge industry. I have proven to be indispensable and a great "public face" for all my clients. Along with my experience, professional demeanor and friendly disposition, I have compiled an immense list of wonderful vendors and key contacts throughout San Francisco and the Peninsula.
As my client base evolved, I officially launched Valerie A. Lifestyle Management to meet the demands of busy professionals and families. My Personal Assistant & Concierge Services are designed for busy individuals & families who need the extra help to manage their active lifestyles and create more hours in their day. By providing a boutique approach to Personal Assistant and Concierge services, my clients can always rely on a highly attentive approach, complete confidentiality, and efficient services customized and tailored to their personal lifestyle needs.
As you're San Francisco Personal Assistant, Concierge and Lifestyle Consultant my promise is to produce quality results that exceeds your expectations. This is the foundation of my professional success.
Warmest Regards,
Valerie Alvarez
Founder &
Chief Lifestyle Consultant
[Contact: valerie@valeriea.com
Twitter: valeriealvarez_]
As a native to the Bay Area, Valerie grew up in the Emerald Hills community of Redwood City, a suburb perfectly located between San Francisco and Silicon Valley/San Jose. She attended Notre Dame High School in Belmont, California and holds a degree in Merchandise Marketing with an emphasis in Business from the Fashion Institute of Design and Merchandising. While in school, Valerie held internships within both the Fashion Industry and Marketing Industry. Valerie is fluent in English and Spanish; She is also literate in Italian. Valerie is passionate about traveling, cultural arts, learning new things, fashion - all which influence her creativity, drive and ambition.
Founder &
Chief Lifestyle Consultant
[Contact: valerie@valeriea.com
Twitter: valeriealvarez_]
Valerie is currently serves on the Board of Directors as Vice President of U.S. Membership Relations of the International Concierge & Lifestyle Management Association (ICLMA). Valerie has been a member the Association of Celebrity Personal Assistants (ACPA) since 2007 and a member of the International Concierge & Lifestyle Management Association (ICLMA) since 2006, formerly known as the International Concierge and Errand Association (ICEA).
Tara Brooke Scarioni graduated with magna cum laude honor from Loyola Marymount University in May 2007; earned her BA in Theater and minor in Business Administration.
During her academic career, she studied acting, directing, playwriting, set design, and lighting. She created an independent study titled "theater event planning" and another called "publicity for performing media." She co-wrote and performed in "The Line of Difference" in Dusseldorf, Germany and "The New Woman" in Spetses, Greece. Tara feels that producing a successful event is no different than directing a play.
Tara has been planning events for several years now - working with top caterers and hospitality companies throughout the Bay Area. She is currently on the board of The Daraja Academy of Kenya; one of the first, free all-girls secondary boarding schools in Kenya. Tara has a passion both in philanthropy and in event-planning.
In addition to Tara's passion for theater, events and philanthropy; she has a passion for travel. She has studied abroad in Australia, Argentina, Uruguay, Germany, and Greece and has traveled extensively throughout Europe and South East Asia. Her travels are the source of her inspiration and creativity for events. She believes that one must study the past in order to create the future.
Tara is a personable, flexible and organized person, which are key ingredients to coordinating a successful event. Every event from fundraisers to holiday parties, corporate events, private celebrations and weddings are designed with expertise and attention to detail. When it comes to planning an event; Tara is diligent, thorough, responsible and highly creative. She combines her theatrical skills with her ability to listen, learn and study what a client wants for their special occasion.
Associations & Affiliations


Telephone: 650.240.6517 | E-mail: valerie@valeriea.com
Toll Free: 1.888.295.5090







